Very Good

Hardcover.

14 complete attack and defense strategies for competitive advantage  "In war there is no substitute for victory." — General Douglas MacArthur Winning, in business growth and survival, depends on knowing and applying the timeless rules of strategy. The rules that tell you when to attack and when to defend; when to enter the field or withdraw; when to act alone; when to form alliances, and how to isolate, outflank or encircle your opponents. Whether you face uncertain conditions, numerous opponents or relentless competition, you can prevail by learning how to apply some of the most powerful strategic rules in history.
Strategy Moves is your complete companion to the 14 timeless and essential rules of business warfare:
• Guerrilla attack
• Isolation attack
• Flanking attack
• Frontal attack
• Undifferentiated circle
• Differentiated circle
• Signaling defense
• Creating barriers to entry (fixed and mobile)
• Global service
• Pre-emptive strike
• Counter-attack
• Blocking entry
• Holding the ground
• Withdrawing
Building on the work of classic texts such as Marketing Warfare and The New Competition, Jorge A. Vasconcellos e Si introduces you to the dynamics of each move – when, where and how to deploy it – and the art of putting them together in winning combinations.
Strategy Moves is an invaluable strategy manual for managers, marketers and entrepreneurs.